Wednesday, August 31, 2011
Click Analytics: Visualizing Website Use Data, by Tabatha A. Farney
Click analytics is a powerful technique that displays what and where users are clicking on a webpage helping libraries to easily identify areas of high and low usage on a page without having to decipher website use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s homepage.
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2 comments:
I think this is a really good article. You make this information interesting and engaging. You give readers a lot to think about and I appreciate that kind of writing.
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