When Marc asked me to write this column I eagerly accepted because I feel strongly about libraries leveraging their role to their greater advantage in the rapidly changing information landscape. I see sponsorships and partnerships as an important tool for doing that. However, as noted in Marc’s column in this issue, we’d been having a discussion about the continuing involvement of Ex Libris in the LITA/Ex Libris Student Writing Award. Like many of you, we at Ex Libris are trying to keep our costs low in this challenging economic environment so that we can in turn keep your costs low. Thus we are closely evaluating all expenditures to ensure their cost is justified by the value they return to our organization. I won’t repeat the discussion already outlined by Marc above, but will just note with great pleasure his willingness to not only listen to my concerns, but to try and address them. His invitation to write this column was part of that response, a chance for me to share my thoughts and concerns with you about sponsorships and partnerships and where they need to go in the future.
To do that, I’d like to expand on some of the concepts Marc and I were discussing and talk about how to make sponsorships and partnerships successful. I want to look at what successful ones consist of as well as what types are needed in our profession tomorrow.